Initially, Midwest Plastic Surgery (MPS) only had its logo in two-tone brown. Their materials were inconsistent and they wanted an overall refresh. I was able to work through color palette options, brand fonts, and the overall look and feel of their elevated, yet approachable plastic surgery brand.
Below are their brand guidelines
After creating brand guidelines for MPS, I worked to apply the brand assets to their business cards, bio cards, appointment reminders, and patient folders to create a cohesive experience for their patients. These materials were previously mismatched in color, fonts, and visuals. MPS was pleased at how these updates elevated their patient experience.
