I had the pleasure of working within a brand family of orthopedic surgery centers to create the logo and branding for their new Plymouth Orthopedic Surgery Center. I was able to work on developing the icon and selecting color palettes for this location. The request was for the font and layout conventions to be consistent with the other existing brands.
Ultimately, the client chose option 4A, which was my personal favorite. The blue and yellow color scheme ties in with the surrounding community in Wayzata, MN.
