I've had the pleasure of helping The Bone & Joint Center update and create consistency within their brand visuals. They are an independently owned, orthopedic practice proudly serving the North Dakota community. My work for them began with simplifying their logo. Their logo has recognition within their community, so they didn't want a complete overhaul. Below is a side-by-side of the original and updated logo. The BJC team was open to removing the "Orthopaedic Center of Excellence" line, which ultimately allows their logo to be placed in a broader variety of locations, without fear that the subline would be illegible.
They have a strong presence in their community through Facebook. There was a need to give their Facebook graphics a refresh. The old cover photo graphics, shown here, were pretty dated.
Being part of the North Dakota community brings them so much pride, so their main request was to ensure the images felt like North Dakota. The BJC team wanted to be able to rotate through seasonal images that would resonate with their community. The new headline you'll see featured throughout their materials is "Feelin' Good.", we landed on this approachable and optimistic line to draw in patients locally.
Targeted local outreach ads for Facebook:
In the Bismarck community, The Bone & Joint Center's direct competitor is a large health system. They wanted to draw attention from the street to their clinic location. One opportunity for further brand placement was streetside window graphics. Due to the busy street location and working on this project remotely, I had to get crafty with Google Maps and pull a street view image to mockup these visuals.
With these graphics, billboards, social media ads, and in clinic signage, we've been able to build consistent brand elements for recognition in the community.
